Rockford Siding & Windows LLC

Privacy Policy

Effective date: September 13, 2026

Rockford Siding & Windows LLC ("Rockford Siding & Windows," "we," "us," or "our") operates the website estimates.rockford-siding.com (the "Site"). This Privacy Policy explains what information we collect when you use the Site, request an estimate, or communicate with us, how we use that information, and the choices you have.

1. Information We Collect

We collect information that you voluntarily provide to us, including:

• Contact information — your name, property address, email address, and phone number when you request an estimate, use the chat widget, call our office, or fill out a form.
• Project information — details about your roofing, siding, window, gutter, door, or storm-damage project, including photos you choose to send us.
• Communications — the content of messages you send us by text, email, chat, or phone, so we can respond and keep a record of your request.

We also automatically collect limited technical information when you visit the Site, such as your IP address, browser type, device type, pages viewed, and referring URL, through cookies and similar technologies used by our website platform and analytics tools.

2. How We Use Your Information

We use the information we collect to:

• Respond to your estimate request and schedule inspections and appointments;
• Prepare, deliver, and follow up on written estimates and proposals;
• Communicate with you about your project, including scheduling, materials, insurance claim status, and completion;
• Send appointment reminders, estimate updates, and project-related notifications by phone, email, or text message (text messages only if you opt in);
• Operate, maintain, and improve the Site and our services;
• Comply with legal obligations and protect our rights.

3. SMS / Text Messaging

4. How We Share Information

We do not sell your personal information. We share information only in the following limited circumstances:

• Service providers who help us operate our business, such as our customer relationship management platform, website hosting, messaging delivery providers, scheduling tools, and payment or financing partners. These providers may use your information only to perform services for us.
• Insurance carriers, adjusters, and financing companies when you ask us to assist with a storm-damage claim or a financing application for your project.
• Legal requirements — when required by law, subpoena, or court order, or to protect the rights, property, or safety of Rockford Siding & Windows, our customers, or others.
• Business transfers — in connection with a merger, acquisition, or sale of all or part of our business, subject to this Privacy Policy.

As stated above, SMS consent and mobile phone numbers are never shared with third parties or affiliates for their own marketing purposes.

5. Cookies and Analytics

The Site uses cookies and similar technologies to remember your preferences, understand how visitors use the Site, and measure the effectiveness of our advertising. You can control cookies through your browser settings. Disabling cookies may affect some Site features.

6. Data Retention and Security

We retain your information for as long as needed to provide our services, maintain project and warranty records, satisfy legal and accounting requirements, and resolve disputes. We use reasonable administrative, technical, and physical safeguards to protect your information; however, no method of transmission or storage is completely secure.

7. Your Choices

• Text messages: reply STOP to any message to opt out at any time.
• Email: use the unsubscribe link in any marketing email or contact us directly.
• Phone calls: ask us to add you to our internal do-not-call list.
• Access, correction, or deletion: contact us using the information below and we will respond to your request as required by applicable law.

8. Children's Privacy

The Site is intended for adults seeking home improvement services. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact us and we will delete it.

9. Third-Party Links

The Site may link to third-party websites, such as manufacturer, financing, or review sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page shows when it was last revised. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.

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